Social media platforms such as Facebook, LinkedIn, Twitter and Instagram to name just a few are mediums that allow people to connect to each other. All of these platforms allow users to create and share content with an audience.
These online audiences are already in conversations about brands and businesses they’ve heard of and you should be monitoring and engaging in these conversions too.
Hootsuite Certified
I use an industry leading social media tool called Hootsuite to listen and manage all communication about your brand, which I’m professional certified to use.



